#VirtualTours vs Stills…
Part 1 of our series, The Importance of Innovation in a post-COVID-19 Era, is…Virtual Tours!
At WCD, we are forever flying the flag for innovation, digitisation and making those accessible for all businesses, big & small!
Read on to discover more on why your business should look at incorporating a virtual tour…
1. Your consumers are online, you should be too.
It’s no secret that technology has changed the way people buy and it’s is only set to change further in the post–COVID days to come. As bricks and mortar is no longer the first port of call, consumers inevitably turn their attention to the online world.
Initially, wherever it was too dangerous, expensive or impractical to do something in reality, virtual reality was the answer. From trainee fighter pilots to medical applications (yes, virtual robotic surgery is a thing!?), virtual reality allowed us to take virtual risks in order to gain real-world experience. But now, it’s being created as an additional and compelling platform to extend business’ marketing reach. A virtual tour is an ideal promotional tool, especially at this time as millions of ‘staycationers’ across the UK look to enjoy a change of scenery close to home and want to ‘try before they buy’.
During a time where customers may still be reluctant to leave their homes and visit businesses, it’s important to consider how to reach customers and make a brand known. Virtual tours are the very best way to do just that, from new properties on the market to COVID secure restaurants – be present, virtually!
Having a strong online presence has become a necessity for not only attracting new customers but maintaining those relationships past the first purchase and remaining memorable.
2. Consumers are looking for visual & interactive content
There’s a lot of competition out there… and even more content. Static imagery helps, but 91% of buyers are looking for more visual and interactive content than ever before. Eye-catching and realistic 3D tours bring your business to life and online!
An independent marketing research firm conducted a study (later published by Google) that revealed businesses with photos and a virtual tour are twice as likely to generate interest.
3. Virtual tours bring you to them…
Users spend more time watching videos than looking at still images.
Virtual tours can help you nurture your relationship with your customers online, increasing their interest in your brand that has been brought to life virtually!
Wherever you use them, virtual tours are bound to enhance your customer experience no matter what.
4. Virtual Tours can save you time
3D virtual tours work to pique consumer interest. Buyers are then better educated before purchasing as they’ve already seen what they’re looking for. That means a lot of the time your team would’ve spent with them, either on the phone or in person, is now spent elsewhere.
5. Virtual Tours can save you money
From a digital marketing standpoint, virtual tours really are a must. Businesses are able to lower their ad budget as the engagement and interactivity rates virtual tours bring can organically increase brand visibility. These are just some examples of cost savings thanks to virtual tours. Once added up, it’s easy to see how this investment is a worthy one.
Better still, incorporating a virtual tour is easier than ever before! We produce high-quality, optimum resolution photographic virtual tours.
Tours are compatible with desktop, tablet, smartphones and VR headsets. We can provide the complete solution providing both the 360-degree photographer as well as the finished tour production, which can be customised entirely to you and your business needs.
Need more convincing?
& check out one of our bespoke tours, below: