Project Info
Client

El Escapar Mexicana

Date

10.04.20

Role

Web Design, App Development

View Site

https://elescapar.co.uk/

App Development Product Photography Web Design

El Escapar Mexicana

App Development, Web Design & Product Photography for that little taste of Mexico in the heart of Carlisle.

The challenge

Despite bringing a refreshing heat to the city, El Escapar had a couple of issues holding them back from furthering the buzzing business.

Firstly, the double yellow lines outside their premises. Because of the lack of parking, Jamie was being increasingly asked if he took telephone orders, which he didn’t. There was no way Jamie was logistically able to answer calls, prepare, cook, and pack orders without sprouting multiple limbs and evolving into some sort of super-human. Without Click-and-Collect as an option, Jamie found he was losing a lot of orders.

The second problem was their lack of online presence to facilitate their menu and to showcase their upcoming pop-up events.

The WCD solution

Finding a solution to this issue sent a wave of enthusiasm through the team. We knew it was an issue faced by many small food outlets in the local area and could potentially fuel the prosperity of not only El Escapar Mexicana but the whole local food industry.

Taking inspiration from large corporations, the team was able to scale down an idea that would allow a local business to compete with the heavy hitters. The team created a website to give Jamie’s business an online presence but also included the function for customers to pre-order their food, meaning Jamie could offer a Click-and-Collect service. Relieving the consumer pain point of not being able to make telephone orders, whilst simultaneously creating an SEO optimised online presence.

 

The outcome

WCD built El Escapar a bespoke website that included an E-Commerce online ordering system, social media updates, and up to date menus to allow customers to order from the menu and collect at a specific time.

Here’s what Jamie had to say;

‘…Thanks, Jiggy (we feel we are on nickname terms now) working with you has been spicy…’

 

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